Online marketer
(Wine Jobs:
Sales & Marketing)
Full Time
Wine Central Limited
Albany,
Auckland/Northland
Are you a dynamic and passionate marketer looking to make a significant impact in a growing company? Wine Central, a leading online alcohol drinks retailer, is seeking a talented Online Marketer to join our team. This is your chance to drive our online B2B and B2C sales, all while enjoying a varied role within a small, close-knit team.
About Us:
Wine Central is dedicated to helping our customers discover and enjoy new taste experiences. We specialize in curating personalized wine, beer, and spirits collections, guiding our customers on an educational and inspirational journey. We champion smaller, independent family producers, acting as a content marketing agency to build powerful brand stories.
What You’ll Do:
- Drive Online Sales: Develop and execute strategies to grow our B2B and B2C sales through innovative marketing campaigns.
- Content Creation: Craft engaging and educational content for our website, edm‘s, social posts and themed collections.
- Customer Engagement: Enhance our customers’ journey through personalized and interactive experiences using our custom-built EDM platform.
- Multitasking: As a small team, we value versatility. You’ll occasionally help monitor our help desk and key trade orders not placed online.
- Website Management: Optimize our Shopify website to ensure a seamless customer experience.
What We’re Looking For:
- Marketing Expertise: Proven experience in digital marketing, particularly in e-commerce. Experience with Shopify and email marketing platforms like Klavyio or similar is a plus.
- Creative Thinker: Ability to create compelling content that resonates with our audience and drives engagement.
- Tech-Savvy: Comfortable using various digital tools and platforms. Experience with CRM systems is beneficial.
- Customer Focused: Passionate about providing excellent customer service and improving customer experience.
- Team Player: Willing to pitch in wherever needed, showing flexibility and adaptability in a fast-paced environment.
- Wine, Beer, Spirits Knowledge: A knowledge and enjoyment of wine is preferred, enhancing your ability to connect with our products and audience.
Why Join Central?:
- Innovative Environment: Be part of a forward-thinking company that’s redefining how people discover and enjoy alcoholic beverages.
- Growth Opportunities: As we grow, so will you. There are plenty of opportunities to expand your role and develop your career.
- Supportive Team: Work with a dedicated and enthusiastic team that values collaboration and mutual support.
- Impactful Work: Your contributions will directly influence our success and the satisfaction of our customers.
Requirements of the Role:
- Degree level in Digital Marketing or any related field
- Strong analytical and project management skills.
- Confident and dynamic personality.
- Experience in ecommerce, Email marketing, social media and brand development
- Previous experience in a similar digital marketing role.
- Experience managing marketing and tech teams
- Experience developing and overseeing digital marketing strategies
- Excellent understanding of web design and web analysis
- Strong marketing and tech background
- Understanding and experience with ecommerce platforms, preferably Shopify.
- Experience with email marketing platforms.
- Experience with Adobe Photoshop, InDesign and Google Analytics
- Knowledge of digital marketing channels such as PPC, SEO, Social Media Display and affiliate marketing channels
- Knowledge of Attribution modelling, website speed optimisation, A/B testing, conversion management, sales journey optimisation, traffic analysis and reporting tools
How To Apply
Please email your resume, a cover letter detailing your experience and why you’re the perfect fit for this role, and your salary expectations.
